Strategy, Marketing and Financial outreach

Monarch Capital Sport & Entertainment is a private investment fund with operations in Latin America, Spain, Portugal and other emerging markets. The group’s global outreach spans geographies such as Africa, Latin America, Turkey, Middle East, the CIS and Asia.

Long term commitment and Integrity

Monarch Capital’s emphasis is on long-term & strategic partnerships that are based on mutual trust and integrity.

Knowledge, Experience and Network

Our knowledge and experience has positioned us as outstanding in strategy, execution and investments and through our extensive network of relationships we are able to provide an unrivalled service to our clients. We have the necessary depth of professional experience and expertise to provide both a high level of advisory services and investment to companies.

History

Benfica Stars Fund is the fourth investment fund of Portuguese football, after First Portuguese Football Players Funds in 2000s. Moreover, S.L. Benfica is the last Portuguese big-three which set-up an investment fund. The team sold part of economic rights of 12 players to the fund, in exchange for cash. If Benfica sold the players, Benfica would gave back a percentage of transfer fees received to the fund. In October 2009, SL Benfica invested €6m to the fund, accounted for 15% of total units.[1] The club then sold more players to the fund, made the subscription in turn became an injection of asset instead of cash. After the sale of David Luiz in January and Fábio Coentrão in summer 2011, the fund acquired 5 players from Benfica instead of keeping cash for €6.135 million. As an asset, the rights were amortized proportionally according to the length of contract (between players and club). Moreover, the fund also bore the admission fee related to player transaction, tax arose, agent fee and FIFA solidarity mechanism (5% of transfer fee, distribute to youth clubs) proportionality to the ownership ratio. Thus, to make the fund profitable, the club had to sell the player above the fee that the fund acquired. The Club had to ask the fund if the club had to sell the player below the reference price of the fund.

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About

About

At Monarch Capital Sport and Entertainment, we believe in the power of Brutal Simplicity – the idea that simple ideas enter the brain quicker and stay there longer.

Strategy

Strategically, at Monarch Capital Sport and Entertainment, we are driven by the philosophy of ‘Brutal Simplicity of Thought,’ which believes simple messages are the most powerful as they enter the brain quicker and stay there longer.

Partners

Monarch Capital Sports Investments is a private fund dedicated, amongst other activities, to providing an important and growing alternative source of financing for football clubs and football PLCs. Management support and Funding could also be given to some Leagues.

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  • At Monarch Capital Sport and Entertainment, we believe in the power of Brutal Simplicity – the idea that simple ideas enter the brain quicker and stay there longer. However, getting to simple ideas takes time, skill and in our case, some very specialist knowledge in the worlds of sponsorship strategy and activation, events, experiential, music PR, Sport PR, lifestyle PR or social media.

  • Our award winning campaigns, for some of the world’s biggest brands, have proved time after time, that this Brutally Simplistic approach not only delivers big, market leading creative ideas, but also generates real, tangible results. After all, what’s the point in delivering award winning creativity, if it’s not ruthlessly measured from start to finish?

  • If you would like to see how the Monarch Capital Sport & Entertainment approach can help you generate more effective sponsorships, experiential, events, PR, digital or branded content solutions, then please get in touch.

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  • Strategically, at Monarch Capital Sport and Entertainment, we are driven by the philosophy of ‘Brutal Simplicity of Thought,’ which believes simple messages are the most powerful as they enter the brain quicker and stay there longer. Today, entertainment and sport sponsorship challenges are increasingly complex making Brutal Simplicity of Thought more valid than ever before. We use our extensive worldwide network and industry experts to help solve to these sponsorship challenges. Working across the Monarch Capital Group, our network delivers in-depth insight across all sectors to produce exceptional strategy, brand positioning and frameworks. With unlimited access to the worldiwide network, which includes mobile, sponsorship, digital, research and much more, we can provide exception levels of strategic insight as the starting point for everything we do. We solve sponsorship challenges delivering in-depth insight to produce exceptional strategy and brand positioning
  • For more information on entertainment and sports strategy, contact us info@monarchcapital.eu

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  • Monarch Capital Sports Investments, led by its Managing partner Bonno van der Putten, a former Dutch professional football player himself, chose Spain, Portugal and Brasil as entrance markets due to the historical commitment, network, visibility and quality of the Spanish and Portuguese-Brasilian football. Initially, management support and funding was provided to Belensenses and Benfica, after which also Spanish teams Málaga, Marbella Fútbol Club and Atletico Madrid. In addition, deals were done also with other Spanish teams as well with many other clubs worldwide, with particularly in Portugal, Eastern Europe and Brasil.
  • Some time ago Bonno van der Putten led a business consortium that restructured Shakhtar Donetsk Subsequently the new team established a club record number of consecutive victories. Shaktar Donetsk ended top flight in the championship and nearly reached the final round of the Champions League with a match against Lokomotiv Moscow. Shakhtar Donetsk won the Ukrainian Cup final in 2004.

Blog

Blog Post 1

Estádio Maracanã. Rio de Janeiro. Make your choice. Play your last game like your first.

posted by Bonno    13th July 2014    BLOGGER

Estádio Maracanã. Rio de Janeiro. Make your choice. Play your last game like your first. allin or nothing #WorldCup2014 #CopaDelMundoBrasil2014 #WorldCup2014 #WC2014 #Copadelmundo FIFA WorldCup Partners Visit us – http://www. Monarchcapital.eu #TagsForLikes #TFLers #tweegram #photooftheday #20likes #amazing #smile #follow4follow #like4like #fifaprivateparty #instalike #Bazucas #picoftheday #instadaily #MonarchCapital #webstagram #Holanda #Argentina #allin #Brasil #Alemanha #lifeafterfootball #bonnovanderputten #forcaneymar #vaibrasil

Blog Post 2

Insanity ! Semifinale 1 da Copa do Mundo . Estadio #Mineirão, Belo Horizonte. Power Struggle Across Continents Brazil vs. Germany

posted by Bonno    9th July 2014    BLOGGER

& Argentina vs. Netherlands, Dynamic South American Teams Face European Stalwarts Mundial #ForcaNeymar #BrasilVsAlemanha #BeloHorizonte #WorldCup2014 #CopaDelMundoBrasil2014 #VaiBrasil WorldCup2014 WC2014 Copadelmundo FIFA WorldCup Partners Visit us – http://www. Monarchcapital.eu #TagsForLikes #TFLers #tweegram #photooftheday #20likes #amazing #smile #follow4follow #like4like #look #instalike #igers #picoftheday #instadaily #MonarchCapital #semifinales #Holanda #Argentina #seleção #Brasil #Alemanha #lifeafterfootball #bonnovanderputten

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